All work

Data + Fullstack

PetFetch

Data-Driven Product Design · CS 3200 Final Project

PetFetch is a database-backed adoption platform concept focused on centralized rescue data, streamlined workflows, and strong UX-technical alignment.

PetFetch interface preview

My contribution

  • Defined three core personas and translated them into user stories.
  • Mapped stories to schema requirements, API scope, and UI flows.
  • Designed search, filtering, and adoption-tracking workflows.
  • Contributed to full-stack implementation and end-to-end testing.

The outcome

Delivered a functional end-to-end prototype showing strong alignment between user research, interaction design, API architecture, and database modeling.

Behind the work Research, process & screens

The challenge

  • Rescue data is often fragmented across disconnected systems.
  • Adopters, agencies, and researchers each need different structured workflows.
  • Poor data centralization increases friction and reduces decision confidence.

The approach

  • Organized search/filtering around adopter mental models.
  • Created clear pipeline states to improve adoption transparency.
  • Scoped CRUD workflows for operational clarity on the agency side.
  • Supported researcher use cases through queryable structured data.