Product Design
Goodreads Redesign
UX Case Study · Design Capstone Project
An end-to-end redesign exploring how readers discover, track, and reflect on books, with a focus on making the experience feel more personal and less performative.
My contribution
- Conducted heuristic evaluation across key user flows.
- Analyzed competing platforms like StoryGraph and Fable.
- Mapped the full reading journey from discovery to post-read reflection.
- Designed updated flows, interactions, and high-fidelity UI.
The outcome
Created a more thoughtful and usable reading experience that encourages reflection, improves discovery, and reduces friction across the reading lifecycle.
Behind the work Research, process & screens
The challenge
- The experience is cluttered and difficult to navigate, especially across core reading flows.
- Ratings are overemphasized, encouraging quick judgments over thoughtful reflection.
- Discovery and tracking feel disconnected, making it harder to build a meaningful reading habit.
The approach
- Shifted the focus from quick ratings to thoughtful reflection.
- Simplified flows to make tracking and updating progress feel lightweight.
- Designed private reflection prompts to support more meaningful engagement.
- Improved hierarchy and readability across screens.
