Product Design

Goodreads Redesign

UX Case Study · Design Capstone Project

Focus: Reading experience, reflection design, interaction clarity

An end-to-end redesign exploring how readers discover, track, and reflect on books, with a focus on making the experience feel more personal and less performative.

UX Problem

The experience is cluttered and difficult to navigate, especially across core reading flows.
Ratings are overemphasized, encouraging quick judgments over thoughtful reflection.
Discovery and tracking feel disconnected, making it harder to build a meaningful reading habit.

My Role

Conducted heuristic evaluation across key user flows.
Analyzed competing platforms like StoryGraph and Fable.
Mapped the full reading journey from discovery to post-read reflection.
Designed updated flows, interactions, and high-fidelity UI.

UX Strategy

Shifted the experience from ratings-driven to reflection-driven.
Simplified flows to make tracking and updating progress feel lightweight.
Designed private reflection prompts to support more meaningful engagement.
Improved hierarchy and readability across screens.

Execution

Journey mapping and friction analysis
IA restructuring and flow redesign
Wireframes and high-fidelity mockups
Exploration of a flexible, scalable UI system

Outcome

Created a more thoughtful and usable reading experience that encourages reflection, improves discovery, and reduces friction across the reading lifecycle.

Links

Figma File Process Book

Project Gallery

Goodreads redesign user persona for Maya

Goodreads redesign figma design overview

Goodreads redesign interactive prototype screens

Goodreads redesign high-fidelity concepts 1

Goodreads redesign high-fidelity concepts 2